About Us

Welcome to Axel Business Solutions, your trusted partner in unlocking the hidden potential of your remarkable business. We understand the struggles that passionate entrepreneurs like you face – you’ve poured your heart and soul into creating a fantastic product or service, but the world doesn’t seem to know about it. That’s where we come in.

Founded in 2019 by Raphael and Damoi, Axel Business Solutions is the culmination of a journey that began with a delicious dream. Raphael, the visionary behind Axel, once operated a bakery that crafted awe-inspiring cheesecake and fruit cake treats. These treats were featured in the news, nominated for Jamaica Observer Food Awards, and even sparked a new category of products that are now distributed across the globe.

Raphael, like many business owners, initially believed that a superior product was the key to success. He soon encountered competitors who copied the product and brand name; then priced him out of the market.

He learned some hard lessons, one being the importance of marketing and embarked on a journey to learn more about business and marketing, all in an attempt to save his business.

Unfortunately his actions were too little, too late. However, he discovered something valuable – a deep appreciation for the world of Digital Marketing and the limitless possibilities it offered to business owners. Fueling his newfound passion, he completed seven digital marketing certifications, constantly expanding his knowledge and skill set. With each certification, he saw a glaring gap in the market – a lack of accessible, expert guidance for small businesses to navigate the complexities of Digital Marketing successfully especially in the area of analytics.

Damoi entered the picture, bringing his unique organizational expertise and perspective. Together, Raphael and Damoi embarked on a mission to level the playing field for small businesses brimming with potential but intimidated by the intricacies of Digital Marketing. Thus, Axel Business Solutions was born.

Our mission is simple yet powerful – to amplify the impact of Jamaica and the Caribbean on the global stage by helping outstanding businesses shine brightly through Digital Marketing.

We firmly believe that every business deserves the chance to stand out and be heard, regardless of its size or industry.

Whether you’re a bakery like Raphael’s, a tech startup, a boutique shop, or a service provider, we have the knowledge, expertise, and passion to help you thrive in the digital age. Let us be your guiding light, your digital compass, and your trusted ally in navigating the exciting world of Digital Marketing.

Let’s make your business the next success story on the global stage. Connect with us today, and let’s turn your dreams into digital reality.

Learn more about what we do. Check out our services by clicking the link below. 

What we do

We have a wealth of experience in the field, with over 5 years of digital marketing expertise and over 10 years of website design experience. Our co-founder and Digital Marketing Specialist, Raphael Satchell, is a Customer Acquisition Apecialist and a Certified Digital Marketing Professional (CDMP). He is also Google Ads certified and regularly attends conferences and trainings to stay up-to-date on the latest Digital Marketing trends.

Let us put our skills and knowledge to work for your business and drive success through targeted digital marketing campaigns.

Search Engine Advertising 92%
Web Design 90%
Video Marketing 87%
Graphic design 85%
Social Media Advertising 87%

Our Team

Damoi Simpson
Raphael Satchell
Digital Marketer
Customer Acquisition Specialist
Certified Digital Marketing Professional (CDMP)
Dimitri Koontz
Justin Fletcher